Color
Since our founding, orange has been Shorelight’s signature color. The updated brand retains orange, yet provides an extended palette of colors to expand the flexibility of the brand.
Color can be used to segment communications for a particular audience, such as the signature blue on agent-facing materials.
Overview
Primary Colors
Pantone / 152U—152C
CMYK / 2.64.100.0
RGB / 236.116.5
#eb7304
Pantone / 533C
CMYK / 82.67.56.59
RGB / 32.45.54
#202D36
Pantone / Warm Gray 1U
CMYK / 2.2.4.0
RGB / 243.242.238
#F3F2EE
Secondary Colors
CMYK / 0.44.93.0
RGB / 252.158.44
#FF9F2
CMYK / 82.65.0.0
RGB / 44.96.212
#3161D4
CMYK / 14.2.0.0
RGB / 215.324.250
#D9EAFA