Brand voice
+ distinctive
characteristics

Our brand voice is friendly and approachable.

The use of smart, yet informal language conveys that message and supports our identity as a company of educators, innovators, and partners.

SMART

confident, informed, measured

We are experts. Our work is data-driven and informed.

Do:
Be direct and precise.

Don’t:
Use jargon and flashy language.

 

KIND

genuine, empathetic, understanding

We understand the challenges of international students and universities. Our understanding drives our innovation.

Do:
Acknowledge and demonstrate understanding of others’ challenges or
hardships that we aim to remedy.

Don’t:
Use flowery or overly emotional language.

 

VISIONARY

creative, pragmatic, daring

We are resourceful and innovative problem-solvers who seek to transform the face of international higher education.

Do:
Outline a problem and explain our solution. Don’t be afraid to demonstrate the flaws of traditional approaches to the problem.

Don’t:
Represent the idea of innovation as quirky or trendy.

 

PASSIONATE

heartfelt, driven, committed

We believe that international higher education is an invaluable asset to our world. We expand access to higher education and foster intercultural discourse and perspective-sharing.

Do:
Explain the broad implications of our innovative solutions.

Don’t:
Get carried away with meaningless platitudes.

 

ACCOMPLISHED

skilled, results-driven, definitive

We thoughtfully examine problems and consider different perspectives, then act decisively to implement solutions.

Do:
Be candid and solutions-driven. Inspire trust.

Don’t:
Come across as arrogant or overconfident. Don’t overpromise.

 

The qualities that set us apart.

 

We form trusted partnerships

collaborative, trusted, enduring

We partner with some of the most respected universities in the United States to offer students rewarding and life-changing experiences. We establish and maintain valued relationships with schools, counselors, sponsorships, and organizations throughout the world.

 

We provide exceptional support

supportive, confident, trusted

We provide high-touch support and services throughout the full cycle of a student’s education through our Signature Student Experience. We provide this same high level of attention to our university partners and agents.

 

We are experts in the field

skilled, pragmatic, innovative

Unlike our peers, we are U.S.-based. Experts from our team have worked at or alongside U.S. institutions—some for decades. We possess extensive knowledge of the U.S. education market, as well as the markets where our future students live.

 

We are highly skilled in visa, immigration, and other important matters

knowledgeable, confident, supportive

We are fluent in matters of visa, immigration, financial aid, and other pressing issues on the minds of international students who seek a U.S. education.

 

We invest in the success of students

dedicated, results-driven, successful

We believe that helping talented students graduate from great U.S. universities benefits everyone—students, universities, counselors, and Shorelight. Our proven record of progression rates speaks for itself.