Core messaging
elements

The big idea: opportunity.

Everything we do, every day, for every audience, is rooted in opportunity. For students, Shorelight provides the tools and resources to discover and pursue life-changing learning opportunities. For our university partners, it’s about the increased opportunity to attract international students and diversify their campuses. For counselors and agents, we offer the opportunity to expand their reach and attract new students. And for the Shorelight team, we have the remarkable opportunity to mobilize our expertise and foster our brand and culture.

The opportunities we create for international students inspire their successes. Our success would not be possible without their remarkable achievements.

OUR VISION

Aspirational, speaks to our future.

Reinvent the education experience for international students.

 

OUR MISSION

Aspirational, speaks to the now.

Shorelight partners with top-tier universities to create opportunities for students who seek next-generation higher education. We design personalized, signature experiences to help students learn and thrive in a global world. In short, we create life-changing experiences for students.

 

POSITIONING LINE

Educate the world.

Use with all audiences, except student-facing communications.

 

POSITIONING LINE

Discover your opportunity to shine.

Use only in student-facing communications.

 

BRAND PROMISE

Our promise to all audiences, including ourselves.

Educate the World: Shorelight is reinventing the international education experience for students and universities. We partner with leading U.S. institutions to build innovative programs that help students thrive and become alumni with a global perspective.

 

VALUE PROPOSITION

What we offer, how we do it, and why it matters.

Top universities
Unparalleled support
Life-changing experiences