Audience
segmentation

We speak to a wide range of audiences.

 

prospective students + parents

• Messaging focused on trust, expertise, credibility, top-tier universities, support, and freedom of choice
• Whenever possible, tailor messages to speak to region or culture
• We routinely analyze data to identify regions where Shorelight can spark meaningful change and attract quality students

 

current students

• Messaging focused on trust, expertise, credibility, top-tier universities, support, and inclusivity

 

university partners (current + future)

• Messaging focused on trust, prestige, collaboration, credibility, and expertise
• Audiences include presidents, provosts, boards, faculty, administration, and international student service teams

 

government sponsorship entities

• Messaging focused on our credibility and superior quality

 

counselors + agents

• Messaging focused on our credibility, quality, top-tier schools, outstanding products, support, and collaboration

 

current staff + future talent

• Messaging focused on our values, innovation, culture, diversity, openness, and friendliness