Telling our story
- Audience
segmentation - Brand voice
+ distinctive
characteristics - Core messaging
elements - Supporting
messaging
elements - Frequently asked
questions
Since our founding in 2013, the guiding principle of Shorelight has remained simple yet inspired: to reinvent the international education experience for students all over the world. Achieving this goal, to date, has focused primarily on forming dynamic relationships with top-tier universities to offer students life-changing educational experiences.
During the past five years, more than 4,300 international learners have completed study in the United States via a Shorelight university partnership.
Brand voice
+ distinctive
characteristics
Explore how we speak to audiences,
and discover what sets us apart.
Core messaging
elements
Includes the the big idea, along with our vision, brand promise, and value proposition.
Learn more
Supporting
messaging
elements
Includes our elevator pitch, boilerplate
language, and key vocabulary.
Frequently asked
questions
Find answers to frequently asked questions about the Shorelight name, our strategy, and our partnerships.
See FAQs