Visual guidelines
The Shorelight visual identity brings the brand’s value and philosophy to life. A bright, open, and optimistic aesthetic embodies the big idea of ‘Opportunity.’ The visual brand is confident, authentic, and focused on the student experience.
While consistency is key, the system is designed to be flexible to tailor materials to specific use-cases and audience groups.
Logo + use
The Shorelight logo is central to the brand and must appear on every communication.
The Shorelight logo system is comprised of a logotype and logomark that can be used in tandem or individually.
Logo Guidelines
Typography
A simplified type system ensures consistency across the Shorelight brand. Typefaces have been selected to complement the Shorelight logotype. The official typefaces used are Rubik and Domaine. Because Domaine requires a license we have provided an open source serif, Merriweather, that is approved for use without the barrier of licensing.
Typography Guidelines
Color guidelines
Since our founding, orange has been Shorelight’s signature color. The updated brand retains orange, yet provides an extended palette of colors to expand the flexibility of the brand.
Color can be used to segment communications for a particular audience, such as the signature blue on agent-facing materials.
Color Guidelines
Photography
Shorelight photography and videography brings the student experience to life. Images that are authentic, high-quality, optimistic, and bright reflect the best and brightest aspirations of our brand mission and vision.
Photo guidelines
Downloads
Check out a few of our downloadable brand assets.
- • Approved Logos
- • Brand Guidelines
- • Letterhead
- • Powerpoint Template